For experts who publish.
Discover the editorial choices that help expert ideas stick, spread, and endure.
Each issue takes one consequential editorial choice — a title, a framework, a format, a publishing sequence — explains why it worked, and scores it on Reach, Impact, and Ownership. From a 20-year editor (Physics Today, The MIT Press, McKinsey).
The case — the book, newsletter, framework, or format under examination
The editorial choice — the specific decision, stated precisely
Why it worked — the mechanism, not the applause
The RIO Score — how the choice moved Reach, Impact, and Ownership
The PubSavvy Principle — the transferable lesson you can use this week
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Six real pieces I edited, reverse-engineered through the two frameworks I use on every project. Build with CLEAR. Judge with CUES.
Four flagship articles produced for a global consultancy, plus two developmental edits that became published books
Each case: the problem, the five structural moves, and a scored verdict against the quality standard
One "steal this" takeaway per case you can apply to your own writing the same day
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About Jermey N.A. Matthews, PhD